From the coach trusted by leaders at Google, Nike, McKinsey & Microsoft
You know your values, but you're not living them.
Stop Knowing Your Values.
Start Living Them.
Built by executive coach Jord Cuiper after thousands of hours coaching top performers. His system, now powered by AI trained on his methodology.
Your Value System
Integrity Score
Principle Kept
"Even when it was hard"
This Month
Integrity improving
*ICF & Executive Coaching Research, 2023-2024
You've achieved so much.
So why does something still feel off?
You know your values. At least you think you do. But knowing and living are two different things. That gap? It's called the Knowing-Doing Gap.
Reactive Living
Constantly firefighting instead of living intentionally. Your values get pushed aside for 'urgent' things.
Misaligned Relationships
Tolerating behaviors that cross your boundaries because you haven't defined them clearly.
Decision Fatigue
Every choice feels hard because you don't have clear principles to guide you.
Meet Jord Cuiper
I've coached leaders from Google, McKinsey, Nike, Microsoft, and startups across 20+ countries. Leaders who have everything on paper, but still feel like something's missing.
I know this feeling personally. I built and scaled a seven-figure tech company, then faced a health crisis that forced me to rebuild everything. That process taught me: sustainable high performance isn't about pushing harder. It's about alignment.
Trained in NLP, NeuroAffective Relational Model (NARM), and Acceptance & Commitment Therapy. Mentored by Laurence Heller PhD, Gabor Maté MD, and Bessel van der Kolk MD.
"High performance without integrity is just burnout with better PR."
From Confusion to Clarity
No worksheets. No abstract exercises. Just conversations that reveal who you really are.
Discover Your Values
Share stories about your peak moments and conflicts. Our AI coach extracts the values hiding in your experiences.
Define Your Principles
Turn values into rules. Create "Even When" statements that define exactly what you'll do, even when it costs you.
Stay Aligned Monthly
Complete monthly integrity reports. Score yourself honestly. Build unstoppable alignment momentum.
Everything You Need to Live in Alignment
Tools designed for people who refuse to compromise on integrity.
AI-Guided Discovery
Uncover the values you didn't know were driving you through guided conversations.
"Even When" Principles
Turn vague values into concrete rules. Know exactly what you'll do, even when it costs you.
Monthly Integrity Reports
Track alignment across your life. See where you're thriving and where you're drifting.
Personal AI Coach
Get challenged, supported, and held accountable by an AI that knows your values.
Talk to Jord
AI trained on Jord's methodology. Warm directness. Real coaching. Always available.
Pattern Recognition
Six-month rolling averages show real trends in your integrity scores.
Real People. Real Transformation.
Join thousands who stopped drifting and started living.
"Working with Jord has been one of the best decisions I've made. He helped me identify the one thing that was capping my leadership, performance, and freedom."
Fabian Dudek
Founder & CEO, Glassdollar
"A year later, I'm still profiting from Jord's systematic approach: I know my values, am taking ownership, and am comfortably back behind the steering wheel."
Simon Roser
CMO, Berlin
"I've built a solid business with high-level clients I'm excited to work with. I feel more confident and grounded because I know who I am and what I stand for."
Annika Brandt
Serial Entrepreneur, Hamburg
Full access. Zero cost during beta.
We're onboarding a select group of beta users to help shape the future of ValueOS. Request access and get everything free while we refine the experience together.
- Full AI-guided value discovery
- Unlimited principles & families
- Monthly integrity reports
- Personal AI coach (Talk to Jord)
- Pattern recognition & insights